Yaser Bishr145

Dr. Yaser Bishr
Al Jazeera

AJ+ is there to change storytelling
AJ+ has proven to be one of the most innovative media outlets around. With a bold, online only strategy focused on new storytelling formats, the brand has taken the world by surprise and was able to reach new audiences on important topics. Their punchy, mobile centered style has seduced the youth and attracted them to Al Jazeera.
Dr. Yaser Bishr, Al Jazeera's global executive director of digital media will talk about their will to change storytelling, and the way they are tackling the problem of the future of media.

 

 

Hubert Lacroix
CBC, Canadian Broadcasting Corporation

Attracting and serving the youth: a view from Canada
Hubert Lacroix145Hear the take of Hubert Lacroix on this challenge as CBC is unfolding its "Next Generation" project, an initiative created by the youth and for the youth within the values of public service media.
For the first time CIRCOM goes far to the middle of north Atlantic, at equidistance from Paris and New York. This makes for a good opportunity to have a look to other side of the bridge… CBC is the historic public broadcaster of the country, which is present in radio, television and new outlets on the regional level, as well as on the local and national ones. CBC offers multilingual programming in English and French and serves a multi-ethnic audience.
Hubert Lacroix has been the CEO of the CBC, Canadian public broadcaster, for the last six years and has fought for the public media in difficult times in the previous government when there were strong budget cuts. Before his nomination at the head of CBC, he was a lawyer and is to many a National Canadian Personality.

 

 

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