stockholm330The third forum for senior managers, the leaders in public regional broadcasting, will be held in Stockholm on 16th June 2017 at the kind invitation of SVT.

The theme of the forum is From Broadcast Only to Broadcast and Online Equally Important - Change of Strategy to Make Room for Digital Innovation.

Public Service broadcasters, as well as other legacy media, are all seeking for models that will make us remain relevant and achieve our journalistic mission and ambitions in this constantly changing media environment.
CIRCOM’s objective “to bring together researchers and professionals from the mass media across borders and initiate a dynamic cultural approach in regional development” has never been more important.
Sharing knowledge and experience across borders are more important now than ever: the financial situation combined with the fragmentation of our media universes forces us to decide not only what to do, but also what we will have to stop doing so that we can focus on the necessary innovations.

Forum host, SVT, celebrated its 60th anniversary in November 2016 by implementing a completely new strategy - SVT's experience will be shared at the forum, from the planning, the implementation and the concrete consequences of their new strategy with focus on the local and regional perspective.

Highlights from the Agenda:

“A defining moment with Hanna Stjärne”

On joining SVT she talked about the industry being at a defining moment for PSM. Two years later the SVT corporate strategy has as a main statement that broadcast and online are equally important, even though this goes against SVT’s PSM-remit. Has the “defining moment” passed? How do you make broadcast and online ”equally important”? What is the next step for SVT?
The session will be held as a dialogue rather than a speech, so take the opportunity to put your questions to the most important PSM Executive in Sweden.

Structure versus fluidity – Running a news organisation during digital transition

We get to look into the everyday issues SVT’s Director of News and Sports Division Anne Lagercrantz has on her agenda: How do you balance the need for specialists with the need for multifunctioning staff? How do you create a stable predictable organisation which simultaneously can change with the changing needs of our audience. What is editorial leadership and how does it work across different publishing platforms?
SVT uses a matrix organisational model, but whether that is good or bad for change management work remains unanswered. The News project at SVT tried to short circuit the entire organisation. Anne Lagercrantz can tell you how and why.

Infrastructural challenges in times of change, and how you tackle them if just became SVT’s new CTO

Adde Granberg has worked in sports with big event productions and ways to improve that, he then became Head of SVT Production organisation in charge of all SVT’s production resources. He has now been appointed CTO with responsibility of upholding the security, safety a reliability of a critical national institution, while encouraging change, creativity and courage to find the best new solutions. What goes through his mind before he falls asleep at night, and what are the areas he will have to take care of underneath the polished exterior of a 60-year old PSM company?

Local news 2.x – how to make version 2.1, 2.2 and 2.3 sexy

You need to keep track of your vision, train new managers, and commit to a demanding change process you are personally invested in, and at the same time be humble enough to identify and rectify those steps which need more work. What is a good evaluation process and how can that be converted to genuine learning? Where do you go from remote control rooms? Preventing the staff from losing the way in the process. How do you emphasise leadership over bossiness and how do you avoid building new silos?

Workshops: The Digital Perspective:

1. Digital leadership in a changing media landscape – how do we create a sustainable organisational culture of the iteration, innovation and agile models? Everything changes – the audience, the technology and the platforms – so we have to change. How do you lead a change management process in a decentralised organisation?

2. Turning new publishing platforms from threats to opportunities – Facebook, Google et al.
What happens when the audience become social media natives? Is the audience interaction just marketing or journalistic dialogue? What dilemmas can occur? How do we control our content and does anyone have any form of control? What will the consequences be, what strategic choices do we face and at what cost?

3. When Big Data becomes Local Data
Are Google and Facebook successful only because of their data analysis?
Can our staff learn the need and the skills?
Can we create systems for data gathering? Or are we in the hands of Comscore and Google Analytics?
Do we need login services to optimize in this field, and at what cost? For us and for the audience?