Our 41^st Annual Conference will be held on 22^nd and 23^rd May 2025
in Barcelona, Catalonia, Spain

The annual forum of our organisation is hosted by our member 3Cat, the regional broadcaster in Catalonia, Spain. We will focus on three main topcs:

Artificial Intelligence - From automated content creation to audience personalization, AI is redefining how we produce, distribute, and consume information. But where do we draw the line? How can we ensure that technology enhances good journalism without compromising ethics and quality? We will tackle these challenges with experts, broadcasters, and industry leaders.

Audiences and Strategies - In a world of ever-changing consumption habits, regional broadcasters must rethink their strategies to engage, retain, and grow their audiences. What content formats are resonating today? How can public media compete in the digital landscape while staying true to their mission? We will explore innovative strategies to reach audiences effectively, share best practices, and discuss the future of public service media in Europe.

Promoting and Protecting Good Journalism - With misinformation on the rise and audience trust at stake, the role of regional public media has never been more critical. How can we uphold journalistic integrity while adapting to new digital trends? What strategies are working to keep public interest journalism strong and relevant? We will discuss the challenges and opportunities of promoting good journalism in today’s fast-changing media landscape.

We will talk about the challenges that regional public media services across Europe face, trends in content production and the role of media in society, and celebrate the best productions in regional media services across Europe in the Prix CIRCOM Gala event.

Conference Programme

Check the programme regularly for updates!

May 22^nd, 2025 Conference day 1

Venue: Disseny Hub Barcelona

Day One Morning Session: Artificial Intelligence in the Newsrooms

• AI for Regional Media: Overview, Opportunities & Outlook
  Speaker: David Caswell, Application Architect for AI in News Products & Workflows, StoryFlow Ltd.
  
  
• Implementing AI-driven Workflows During a Year Full of News
  Speakers:
  Isaac Meers, engineer in the Media Management team, VRT, Belgium
  Jean Gerits, journalist, VRT, Belgium
  
  
• Do's and Dont's
  Speaker: Sander Van Barneveld, Omroep Brabant, The Netherlands
  
  
• AI and Journalism: Towards a Model for Responsible Adoption
  Speaker: Patricia Ventura, , researcher and trainer in AI ethics
  
  
• AI and Non-major & Minor Languages
  Speaker: Arantza Del Pozo, Director of Speech and Language Technologies, Vicomtech

Day One Afternoon Session: Audiences and Strategies

• How SVT's Local Newsrooms Work to Reach a Younger Audience
  Speaker: Jessica Wennberg, programme manager, SVT, Sweden
  
  
• The Enigma of Alpha ADN: Decoding Next Gen Engagement Drivers
  Speakers: Matias Ramos and Regina Arenas, Innovation & Knowledge team, 3Cat, Catalonia, Spain
  
  
• News Avoidance
  Speaker: TBA
  
  
• The ENACT Project: Easy News For New Audiences
  Speaker: Anna Matamala, professor at the Universitat Autònoma de Barcelona, Catalonia, Spain
  
  
• Presentation of CIRCOM Regional Annual Conference 2026

Day One Evening: Prix CIRCOM Regional 2025 Awards Ceremony

Venue: Maritime Museum of Barcelona

The ceremony celebrates the best productions in regional television broadcasting across Europe.

May 23^rd, 2025 Conference day 2

Venue: Disseny Hub Barcelona

Day Two Session 1: Meet Prix CIRCOM Regional Winners

An opportunity to get to know the creators of the award-winning programmes.

Day Two Session 2: Promoting and Protecting Good Journalism

• How to make multi-award winning short documentaries
  Speaker: Raul Gallego, 3Cat, Catalonia, Spain
  
  
• Journalism Under Pressure
  Speaker: Domagoj Novokmet, journalist, Al Jazeera
  
  
• The Norwegian Model
  Speaker: Solveig Husøy, Deputy Secretary General, Association of Norwegian Editors, Norway

Conference Venues

The Welcome reception (May 21st) will be held at El Born Culture and Memory Center, the Conference (May 22nd and 23rd) at Disseny Hub Barcelona and the Prix CIRCOM Gala (May 22nd) at Maritime Museum of Barcelona.
Read more about the venues >>

 About Catalonia and 3Cat