24-26/10/2017 for journalists/content producers and 25-26/10/2017 for newsroom managers
European Youth Center, Budapest, Hungary
Context
As television stations are transforming into multi-outlets media organisations, this training is designed to help editors and journalists to change their mindset and get out of their TV-only news production habits. The session is divided into two separate trainings with different goals, but all delegates also work together in a temporary newsroom with new techniques, formats and publishing of those formats.
The editors (newsroom managers) learn about the new formats available to them as tools to reach new audiences and carry the news to them. They also learn about techniques on how to train their staff to produce these new formats.
The Journalists/Content producers learn techniques to produce other items besides the traditional TV packages they are used to do. These include the use of their mobile phone, desktop computer, online tools to produce a variety of items on and around the same story; think data visualization, Snapchat, Instagram Stories, Explanatory videos and much more.
On the last day of the training, journalists and news editors joined forces and were split into two competing newsrooms. The two rival brands, “News 1” and “2 News”, were tasked with the coverage of the preparation for All Saint’s day in Budapest for an audience aged 30 and below. Having them produce content about a story that does not appear to be compelling to the target, and forbidding them to use traditional TV formats, forced both newsrooms to be creative and think out of the box, both in terms of production and scope of the coverage.
The editors were in charge of designing the news coverage and follow its production. The journalists covered the story in a variety of newly learned formats.
Here is what they produced: Facebook pages brand “News 1” and brand “2 News”
Brand News 1 example: How To Outsmart The Bad Guys
Brand 2 News example: Five Things You Have To Know About The Kerepesi Cemetery
New formats for newsroom managers
October 25-26th, 2017 - travel dates Oct. 23 & 27th
6 delegates
The training is designed and given by a media professional who has created and implemented new formats, as well as a news editor who has implemented new formats.
GOALS:
- Learn about which new formats are being used in the media
- Learn how to cover the news using a multi-format, multi-outlet approach
- Learn how to get the skilled people you need to achieve this
- Learn how to organise your newsroom to enable it to produce new formats
- Lead a news production operation in training with the delegates from the journalists group
- Debrief and feedback on what was learned
New formats for journalists and content producers
October 24-26th, 2017 - travel dates Oct. 24 & 27th
8 delegates
The training is designed and conducted by a media professional who has created and implemented new formats, as well as a training expert.
GOALS:
- Learn about which new formats are being used in the media Use new tools such as:
mobile phone for content production
graphic design software
online mapping tools
animation tools...
- Adapt your content to the outlet you're publishing to
- Participate in a news production operation in training with the delegates from the editors group
- Debrief and feedback on what was learned